Formerly the Austin Children’s Museum, The Thinkery is a premiere children’s museum focused on hands-on, interactive STEAM education for children ages 0-11. Located on the old Mueller municipal airport grounds, the new location came with a new name, building and brand to fulfill upon the mission to create innovative learning experiences that equip and inspire the next generation of creative problem solvers.
As the Graphic Designer, my role was to implement the Thinkery brand across every touchpoint. I designed deliverables ranging from marketing campaigns and digital assets to exhibit icons and murals. And each piece worked together to create a cohesive and consistent design strategy that elevated the brand to the public.
The Austin Children’s Museum (ACM) was a well-known staple in Austin for over three decades, and while the ACM brand became disjointed over time, it still had broad recognition across the community. Since the Thinkery was unknown and brand new, it was important to implement the brand guidelines across every facet of the organization to present a united front that promoted the new location, building and approach to children’s learning.
The marketing team cultivated open communication with every department to manage expectations, priorities and deadlines because I was the sole designer in charge of implementing design requests. Sometimes things would take longer than expected because in addition to launching a new brand, the regular work of operating a museum continued.
The Thinkery brand is well known and established - thanks to the emphasis on consistency from day one. I was part of a team that successfully took on new challenges, increased admission and membership rates and had a lasting and positive impact on the community. And the growth of the museum continues, with having served over 460,000 people last year.