F*cking Freelancing

Designer + Letterer | Personal Project

FF logo with circle on orange background

The sentiments expressed in this self-initiated personal project are meant to give insight into the life of a freelancer, which can be both awesome and terrible. It's also meant to help freelancers commiserate and celebrate together, because the journey of a freelancer can be overwhelming, and at times, you can feel as if you're navigating it alone.

F*cking Freelancing logo in black on light pink background

ROLE

I was a multi-disciplinary designer on this project, taking on the roles of: copywriter, letterer and designer.

Don't Mess with Taxes, My co-worker is endless streaming on Netflix, Who Needs Sick Days posters on wall in red, white, pink, orange and light blue

GOALS

I wanted to improve my lettering skills, and I needed the constraints to create. In addition, I had a desire to connect with other freelancers because, statistically, there are a lot of us out there. So F*cking Freelancing would help me find more of them by posting on social media and seeing who responded with a resounding - I agree!

Sticker illustrations of F*cking Freelancing branding and "For those of us who work for ourselves" tagline

CHALLENGES

In theory, having full creative freedom seems like the dream scenario. However, I often found myself succumbing to analysis paralysis and overwhelmed by choice. This would cause pieces to take longer than anticipated and affect my momentum to get things done. In the end, I realized spending that extra hour focused on minute details and pushing vector points around could have been better spent on other tasks.

Congrats you are now in sales poster and coffe, anxiety and scrolling for eternity poster in tile pattern in orange, white and pink color palette

SUCCESSES

I saw improvement in my lettering and composition skills, and it even resulted in some freelance work. I also understood the benefit to planning out a passion project: because as I look back on my body of work, I see the the value in having a vision and working to make it a reality.

Black totebags on light blue background with white dollar sign logo on front and "For those of us who work for ourselves" on back

LEARNINGS

This project taught me the importance of follow-through and experimentation. I tried so many lettering styles and techniques, and it made me a better designer. It also proved that while anyone can have a good idea, achieving goals can only come from those who take action, commit and keep going.

Four "say hello to attending meetings pantsless" posters with red background and white writing
Previous ProjectNext Project