2020 Houston Parks Board Annual Report
The Black Sheep Agency is a cause-driven marketing, brand strategy and design agency that cares about activating people around the things that matter. And the Houston Parks Board is a nonprofit with the mission to connect all Houstonians via initiatives that create, improve, protect, and advocate for parks for everyone.
I worked alongside the Creative Director to create UI designs, web layouts and social media graphics for the 2020 Houston Parks Board digital annual report. These concepts were then given to Reach Creative, a digital agency. Reinterpreting existing brand assets was necessary because we were working on an accelerated timeline to coincide with the Week of Thanks initiative.
To commemorate 2020, the Houston Parks Board wanted to go beyond the standard annual report, in order to highlight reaching their goal of raising $225 million for the Bayou Greenways Initiative, which would create 150 miles of trails and 3000 acres of greenspace in and around Houston. In addition, because all events were being done virtually, this was another opportunity to share the annual report across a broader range of the community.
Because of the tight timeline, much of the design work was done before final content was created. This is the reality for many projects, and it gave me the opportunity to learn how to work within constraints while still producing options for the client.
It was a fully remote team consisting of members of The Black Sheep Agency, The Houston Parks Board and Reach Creative. It was a collaborative effort, and we worked together to produce an impactful design that met the client’s needs and was delivered on time.